Your Playbook for Commercializing Climate Tech

A step-by-step system to go to market with confidence, avoid costly missteps, and build a business with thoughtful strategy — not reactive guesswork.
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1.5 hours
OF VIDEO
6
Sections
GUIDED EXERCISES/ EXAMPLES
T R U S T E D   B Y

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Build a scalable market strategy that unifies your team's vision and gives investors confidence 

Developed in response to the challenges of applying the most widespread innovation theories to climate tech, the First Matter Formula has been used by leading founders and accelerators to bring their product to commercial success.

Hear Why Founders Have Loved the First Matter Formula

“The First Matter Formula helped us grow our revenues significantly, with a clear path to survive the valley of death on our way to commodity pricing at scale.”
JASON SALFI,
DIMENSIONAL ENERGY
“Working with First Matter provided the clarity and structure to turn high-level objectives into meaningful, measurable actions. The process helped us prioritize the right initiatives, communicate our value more effectively, and ultimately accelerate our path to market impact.”
TALIA ZAVERDINOS, FLEET ROBOTICS

Everything You Need to Gain Clarity from the Noise

This course is for you if you are...
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  • Building in hard tech and/or hard markets, where commercialization is non-linear 
  • Struggling to improve your unit economics
  • Preparing to raise a Seed to Series B round and need to articulate why this market + how it grows
  • Possibly hearing feedback like:
        - “We’re not sure where this scales.”
        - “Come back when the market is clearer and/or you’ve got more traction.”
        - “Show us your path to $100M ARR.”
WHAT YOU'LL LEARN:

Foundational Innovation Frameworks — and Their Limits for Climate Tech

Learn why traditional innovation theories like Lean Startup and Crossing the Chasm break down in climate and hard tech — and what makes commercialization radically different when conservative industries, critical infrastructure, and policy are involved.

A Sector-Agnostic Formula to Select An Optimal Target Market 

Get comfortable with the four stages of the First Matter Formula, designed to help you optimize for quick wins and derisk at every stage. Make your strategy as simple as possible, but no simpler, recognize nuance and using key sales & strategy metrics to achieve greater traction and velocity. The goal? To help you increase your revenue, impact, and valuation.

Guidance on Navigating Climate Tech's Hidden Landmines 

Identify the strategic risks that derail even great technologies — from misaligned market entry points to stakeholder complexity and infrastructure gaps — and derisk your approach using strategic discovery processes built to inform, not overwhelm.

How to Design an Effective Channel Strategy

Understand the conditions required to make the economics of a sales channel sustainable for your business, and apply that understanding to all potential channels that will help you reach your target market.
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Join Now
& Start Building the Next Big Thing

What's included?

6 Months Access

Complete the videos and exercises at your own pace to get the most out of the work

1:1 Coaching Call and Email Support 

Direct, live feedback from one of our coaches to help you move past key roadblocks.

Money Back Guarantee

The First Matter Formula consistently delivers — but if you're unsatisfied with your outcomes, we’ll return your investment.

In Depth Examples

Learn from experienced coaches, with examples from a diversity of climate tech industries.
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Templates & References

Access ready-to-use templates for market mapping, customer segmentation, target market analysis and designing a channel strategy — making it simple to turn insights into clear decisions, aligned teams, and focused action.
This Course was Created by First Matter
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First Matter is an advisory practice that has streamlined the science of climate tech commercialization into universal methods that optimize for success. Our framework, the First Matter Formula, helps founders cut through the inherent complexity of hard technologies and hard markets. It has been recognized by leading climate tech innovation programs as a breakthrough approach that sidesteps the devastating challenges that can arise when applying ill-suited textbook "best practices". With a 100% renewal rate, the results speak for themselves.
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